Craft Love Privacy Policy

Last updated June 1, 2017

The Craft Love name and reputation were built on a foundation of trust. This Craft Love Privacy Policy (the "Policy") describes how Educraft LLC, its franchise workshops, affiliated companies, and its authorized agents, employees, and assignees (collectively, "Craft Love") collect, use, and disclose personal information through (i) CraftLoveUSA.com and other websites owned or operated by Craft Love, mobile applications, and online services that link to this Policy (collectively, the "Sites"), and (ii) Craft Love's programs and physical stores (collectively, the "Services"). Each individual or entity that engages in Craft Love's Sites or Services (each, a "Customer") expressly agrees to the practices described in this Policy, and agrees that such Customer has read and understood this Policy.

This Policy does not apply to websites and services that display or link to different privacy statements. Websites and services co-branded with other partners may display or link to a joint privacy statement or separate privacy statements of Craft Love's partners in addition to our Policy.

What Type of Information Does Craft Love Collect?


Personal Information of the Customer that may be collected by Craft Love may include:

  • Name, postal address, phone number and e-mail address
  • Birthday and anniversary dates, if the Customer elects to provide it;
  • What goods or services were bought, and where and how frequently the Customer bought the goods or services, if bought through Craft Love ’s Services or Sites;
  • Device identification, location, and Services near and visited by the Customer, if using a mobile device;
  • Written reviews submitted by the Customer to any of the Sites or to any third-party website or service;
  • Customer’s likeness and/or voice, if photographed or recorded by Craft Love during Customer’s use of the Sites and/or Services; and
  • Demographic information and information regarding subjects that may interest the Customer, if the Customer took a survey or interacted with Craft Love in any way.

Craft Love may automatically collect website use information when the Customer visits the Sites (the “Online Use Information”). The Online Use Information may include information about the Customer, including: Internet service provider, operating system, browser type, domain name, Internet protocol (IP) address, access times, websites that referred the Customer to Craft Love, webpages requested, and the date and time of those requests. The collection of the Online Use Information by the Sites may involve the use of cookies and web beacons. In addition, the Sites use targeting or advertising cookies to see which areas and features are popular. These cookies are used by third parties, such as social networks and advertisers, to provide services in return for recognizing that the Customer has visited the Sites. These cookies are usually placed by advertising networks with the website operator’s permission.

Examples include:

  • Allow “Like” and “Share” buttons to work; and
  • Collect Online Use Information about the Customer’s browsing habits and share it with other websites, which then can display advertising that is more relevant to the Customer.

Craft Love may use web beacons (electronic images) or local shared objects (Flash cookies) on the Sites or in emails to deliver cookies, count visits, understand Customer usage, campaign effectiveness and to recognize whether an email has been opened and acted upon. Personal information cannot be collected via cookies and other tracking technology; however, Online Use Information can be tied to a Customer’s cookies.

The Customer may choose to remove or reject cookies, but doing so will affect many features or services on the Sites. Craft Love may also collect aggregated data or anonymized data that does not directly identify the Customer. Craft Love may combine information collected about the Customer with information received from third parties.

How Does Craft Love Use Information About the Customer?


Craft Love may use information about the Customer for purposes described in this Policy, or disclosed on the Sites or during the Services. For example, Craft Love may use information about the Customer to:

  • Process and manage the Customer’s purchase and use of Craft Love products and Services, including accounts and program participation;
  • Respond to customer service inquiries, post Customer comments or statements on any blog or online forum maintained on the Sites, or take other actions in response to the Customer’s inquiries or other Site activities;
  • Create personalized promotions by combining the Customer’s personal information with non-personal information, such as the amounts and types of purchases made or any benefits received through the Services;
  • Communicate with the Customer about orders or purchases, accounts, participating in the Services, participating in any contest or sweepstakes, and any requests for information;
  • Communicate with the Customer about the Craft Love brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers; and
  • Reproducing, exhibiting, publishing, or distributing photographs or recordings of the Customer’s use of the Sites and/or Services.

The Customer agrees that Craft Love may use the information about the Customer collected in accordance with this Policy in its sole discretion. No compensation will be paid to the Customer or any other person as a result of Craft Love use of such information. The Customer waives any right to inspect or approve the information or Craft Love ’s use of such information, whether the collection of information or the manner in which such information was or is to be used was known or unknown to the Customer. The Customer releases Craft Love from all claims, demands and liabilities whatsoever in connection with or related to personal information collected under this Policy.

Does Craft Love Share Personal Information with Third Parties?


Craft Love shares personal information with third parties in limited ways by:

  • Sharing personal information about the Customer with others with the Customer’s consent;
  • Sharing information with companies that provide support services to Craft Love (such as credit card processors, mailing houses or website hosts) and that help market the products and Services (such as email vendors). These companies may use information about the Customer to perform their functions on behalf of Craft Love;
  • Disclosing specific information (i) upon lawful request, in response to legal process, and when required to comply with laws, (ii) to enforce Craft Love's agreements, corporate policies, and terms of use, or (iii) to protect the rights, property or safety of Craft Love, the Customers and others;
  • Sharing personal information posted on the Sites with other forum participants and Site visitors if the Customer participates in any blog or online forum on the Sites;
  • Sharing photographs or recordings of the Customer’s use of the Sites and/or Services for the purposes of documenting such use and/or marketing and publicizing the Sites and/or Services; and
  • In the event of a merger, acquisition, financing, or sale of assets, or any other situation involving the transfer of some or all of the business assets, Craft Love may disclose personal information to those involved in the negotiation or transfer.

What Choices Does Craft Love Offer About Personal Information?


Craft Love allows the Customer to update or change personal information as well as communication methods by Craft Love to the Customer. To request a change, the Customer can follow the opt-out instructions in promotional emails.

If the Customer opts-out of receiving promotional communications, Craft Love may still send non-promotional communications, including emails about the Customer's accounts and ongoing business relations.

How is Personal Information Secured?


Craft Love takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of Customers’ personal information.

While we take these reasonable efforts to safeguard personal information, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

Privacy Policy Updates


Craft Love may update this Policy from time to time. To update, Craft Love will post the new privacy policy on this page and change the date at the top of the policy. Craft Love encourages the Customer to check the date of the Policy when visiting this Site for any updates or changes. The Customer will not be personally notified of any modified versions of the Policy.

Questions and Feedback


Craft Love welcomes your questions, comments and concerns about privacy.

Craft Love Customer Relations can be contacted online via our website contact form, by phone at (615) 447-8510, or by postal mail at Craft Love Customer Relations, 107 Confederate Dr. Suite 1 Franklin, TN 37064.